Guides

App Store Privacy Policy URL Checklist (2026)

Last updated: April 23, 2026

This checklist is designed for founders and product teams shipping to the App Store. It focuses on one high-friction review item: the Privacy Policy URL in App Store metadata.

Quick Checklist

URL is publicly accessible (no login/paywall/region lock)

Apple review must open the URL directly without credentials.

URL is stable and not broken (200 OK, no dead redirects)

Broken or looping links are a common metadata rejection trigger.

URL content matches your app behavior and App Privacy answers

Mismatched disclosures between policy text and App Privacy labels create review risk.

Policy clearly lists data types collected and usage purposes

Apple expects transparency for user data collection and use.

Third-party SDK/data sharing is disclosed

Trackers/analytics/payment providers should be reflected in policy text.

Policy includes user rights and contact channel

Users need a clear path to request deletion/access/corrections.

Policy has effective date and update mechanism

Reviewers and users must see policy freshness and change handling.

Metadata URL points to app-specific policy, not generic homepage

A generic homepage often fails “accurate metadata” expectations.

Common Rejection Patterns

  • Policy link opens a marketing homepage instead of actual legal content.
  • Policy URL requires account login, VPN, or specific geography to load.
  • App Privacy “Data Used to Track You” answers conflict with policy wording.
  • Policy does not mention real SDKs present in the binary.

Pre-Submission 10-Minute Audit

  1. Open your policy URL in private/incognito mode on desktop and mobile.
  2. Confirm HTTP status 200 and no redirect chain issues.
  3. Cross-check data categories against App Store Connect App Privacy answers.
  4. Verify contact email and effective date are present.
  5. Re-test after every policy edit before pressing “Submit for Review.”

Official References

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